The Member Engagement Show

Email is a large part of our lives whether it's work or personal related, from morning to night. This week Amanda DeLuke, the Deliverability Analyst at Higher Logic, joins Heather and Alex to talk about the changes she's seen in email since the pandemic started. They discuss some of the dos and don'ts with email marketing, tune in now!

Online community champions programs can advance digital organizational culture. The key to success for champions programs lies in the structure. In this episode, Heather and Alex are joined by Ashleigh Brookshaw, Manager, Community Engagement at the American Society of Safety Professionals. They'll discuss the key ingredients for champions programs and get tips from Ashleigh on how to make a champions program successful!

We have access to more data than ever before, but that data is useless if we aren’t using it to inform how we interact with our members. Today, we are joined by Jeff Horne, CEO and Co-Founder of Wicket, a member data platform for associations, to discuss the gap that exists in the conversation about member engagement, and the role an association's tech stack plays. We talk about how you can make sense of all the member engagement data you’re looking at, how to use it to create a better member experience, and much more.

This episode is a recording of a session from our virtual user conference, Super Forum. To assist with monitoring and addressing inappropriate behavior such as trolling, overly promotional or harassing posts, the American Association for the Advancement of Science developed robust protocols, canned responses and enhanced T&Cs to help make our community a safer space for members, working with our in-house human rights group. In our session, we will share the ins and outs of our protocols, and our best practices for having a more harmonized online space and what we found our biggest challenges and opportunities were.

We all live very busy lives, and anything that can put more time into our day is a game changer. That’s why this week’s episode is about email marketing automation. Alex and Heather are joined by experts Beth Arritt and Kat Jarvis to talk about saving ourselves time! Listen now to hear their tips on how you can make your staff more efficient and provide better service for your customers.

You’re sending emails, you’re hosting virtual events, you’re making calls. Are your members listening? You want your members to get what they need from your association. But to do that, you need to involve and engage them effectively. On this episode, community pro, Sara Maloney, is sharing five tactics you can implement today—not 6 months or a year from now—to boost member activity.

More than ever, members are looking for ways to connect beyond what they find in your community. Allison Able & Shannon Emery will discuss what it takes to make employee resource groups or affinity groups happen by sharing keys to success and lessons learned.

This week’s episode is all about data! You’ll hear from Higher Logic Community Manager’s Emily Stamm, Annie Moncure, Sara Maloney, and Shannon Emery. Our experts talk to us about their engagement strategies to identify patterns within their community, and how to improve the members overall experience to ensure they are coming back. Listen now to hear these women write the engagement playbook of the future!

On this week’s episode, Alex and Heather take a look at a conference they had last year called Super Forum Virtual. Because not everyone was able to join, they chose one of their favorite and highly informative sessions to play today! You’ll hear experts Rebekah Weidner and Josh Slyman talk about using the power of data to personalize communications! Rebekah is a Senior Copywriter and Content Strategist for Illinois Association of School Business Officials, and Josh is a Senior Consultant with Higher Logic.

This week we've brought together a group of experts to help strategize your virtual events. Jeff Breunsbach, Tirza Austin, Chris Detzel, and Brett Wangman discuss how once the pandemic started, we needed to shift our focus to virtual events and webinars. Though we had to scramble to get through 2020, this year we can hone what it takes to create a successful virtual event. Our experts talk about the importance of our community we are engaging with, and the content we want to create. Listen now to hear to them talk about transformational ideas within our new normal of communication.