The Member Engagement Show

Plenty of community managers have learned (the hard way) that a big community launch can cause the lightning in a bottle effect - Where excitement runs high initially, but quickly loses its grip. But does that mean we are doomed to slow roll outs and quiet pilots? And what do you do when your leadership team wants to launch with a bang despite best practices? Join this conversation to learn best practices for balancing the best of both worlds. Georgina (Cannie) Donohue will discuss how to craft a phased launch plan for your community based on battle-tested approaches and hands-on suggestions. Learn how to tap into your early advocates to seed the community, create a controlled environment to establish the ideal member culture, and still get to throw a launch party.

This week, Higher Logic's Annie O'Brien and Kristin Bednarek join Alex and Heather to discuss AMAs. As Community Managers, Annie and Kristin give us tips on putting together a successful AMA, including questions you should incorporate and the proper timing between each AMA. All of which will help create more value and engagement from these sessions.

This episode is from a previous recording from our Super Forum 2020 Virtual Conference.Innovation. Culture change. Customer retention. These business goals are simple to explain but much more complex to actualize. Luckily, your organizations’ community is the ideal connector between these types of complex business goals and your customers’ needs. In this session, you will learn how to develop, plan, implement, and measure community programs that are an integral part of your organization’s success.

As a first-time CEO/Executive Director coming into a national association that had not seen any changes to its business model, technology, membership services, etc., Amber Huston was met with a wave of needs and feedback. At the core, the association was in the midst of an identity crisis; was the association's purpose still relevant. Listen to this episode to hear how a first-time executive leveraged the voice of customer data, marketing, and strategy to evolve a stagnant association.

This week we gathered three engagement experts to talk about the ASAE Marketing, Membership & Communications Conference. You'll hear from Beth Arritt, Sara Maloney, and Conor Higgins about why mentorship programs are beneficial and tips to help you get your mentorship program on the right track. You'll hear them dive into metrics for engagement, including ideal timelines to pull metrics and what you should be looking for. Tune in now!

We’re not web designers, but with just a few small changes we made a huge impact on the overall accessibility of our online community. Learn how web accessibility creates a better experience for all members of your community and how you can make simple, impactful changes to improve your site. No coding skill required. Lauren Kocher, Sr. Manager of Community Engagement at ISTE shares how she's made their community more accessible.

Mentoring is a key element of the member journey. But what does mentoring look like during a global pandemic? Leverage your online community! See how ASCE is rethinking the mentoring experience, using community resources, and automating the program with Higher Logic.

Industry data tells you that online communities contribute to key business goals like retention, satisfaction, and loyalty. And you’ve seen the evidence time and again that your community helps your members or customers be more successful. But quantifying that value for your specific community can be challenging.Tune into a panel discussion with three community experts. We’ll discuss how they tackle this challenge and share ideas you can use to measure and communicate your community’s value to stakeholders and leadership.

This week, Pam Rosenberg joins the show! Pam, manager of learning and development at The Risk Management Association, and an expert in community, is here to discuss engagement, networking in communities virtually, and the engagement strategies. Tune in now!

This week, Alex and and Heather are joined by Beth Arritt. Beth is the Product Marketing Manager at Higher Logic, and is here to discuss how to integrate your community with your marketing automation and your database. Tune in now and hear Beth's insights about how she can help drive member engagement!