The Member Engagement Show

It’s entirely possible for organizations to believe their messaging is audience-centric. The question is, does your audience feel that way? Get a fresh perspective on taking a strategic approach to craft messages that put your audience front and center, with inspiration from AARC and how they applied this technique to win back 800 members in 45 days.

In this weeks episode, you'll hear a panel discussion with four engagement experts discussing topics around engagement strategies, hosted by Christina Hill. The panelists include Cathy Liu, the Community Program Manager at Alation, Deborah Seys, the Director of Customer Programs at Alation, Brian Oblinger, the Chief Community Officer at Brian Oblinger Strategic Consulting, and Tom Morrison, the Chief Executive Officer at Metal Treating Institute. Listen now to learn about tried and true strategies you can implement today. We’ll share tips for modern forms of engagement like Zoom Happy Hours, podcasts, community events, and much more.

Email is a large part of our lives whether it's work or personal related, from morning to night. This week Amanda DeLuke, the Deliverability Analyst at Higher Logic, joins Heather and Alex to talk about the changes she's seen in email since the pandemic started. They discuss some of the dos and don'ts with email marketing, tune in now!

Online community champions programs can advance digital organizational culture. The key to success for champions programs lies in the structure. In this episode, Heather and Alex are joined by Ashleigh Brookshaw, Manager, Community Engagement at the American Society of Safety Professionals. They'll discuss the key ingredients for champions programs and get tips from Ashleigh on how to make a champions program successful!

We have access to more data than ever before, but that data is useless if we aren’t using it to inform how we interact with our members. Today, we are joined by Jeff Horne, CEO and Co-Founder of Wicket, a member data platform for associations, to discuss the gap that exists in the conversation about member engagement, and the role an association's tech stack plays. We talk about how you can make sense of all the member engagement data you’re looking at, how to use it to create a better member experience, and much more.

This episode is a recording of a session from our virtual user conference, Super Forum. To assist with monitoring and addressing inappropriate behavior such as trolling, overly promotional or harassing posts, the American Association for the Advancement of Science developed robust protocols, canned responses and enhanced T&Cs to help make our community a safer space for members, working with our in-house human rights group. In our session, we will share the ins and outs of our protocols, and our best practices for having a more harmonized online space and what we found our biggest challenges and opportunities were.

We all live very busy lives, and anything that can put more time into our day is a game changer. That’s why this week’s episode is about email marketing automation. Alex and Heather are joined by experts Beth Arritt and Kat Jarvis to talk about saving ourselves time! Listen now to hear their tips on how you can make your staff more efficient and provide better service for your customers.

You’re sending emails, you’re hosting virtual events, you’re making calls. Are your members listening? You want your members to get what they need from your association. But to do that, you need to involve and engage them effectively. On this episode, community pro, Sara Maloney, is sharing five tactics you can implement today—not 6 months or a year from now—to boost member activity.

More than ever, members are looking for ways to connect beyond what they find in your community. Allison Able & Shannon Emery will discuss what it takes to make employee resource groups or affinity groups happen by sharing keys to success and lessons learned.

This week’s episode is all about data! You’ll hear from Higher Logic Community Manager’s Emily Stamm, Annie Moncure, Sara Maloney, and Shannon Emery. Our experts talk to us about their engagement strategies to identify patterns within their community, and how to improve the members overall experience to ensure they are coming back. Listen now to hear these women write the engagement playbook of the future!