Welcome to The Member Engagement Show!
Alex Mastrianni: Welcome to the Member Engagement Show with Higher Logic, the podcast for association professionals, looking to boost retention, gain new members, and deepen member involvement.
Heather McNair: Throughout our show, we'll bring on some experts, talk shop about engagement, and you'll walk away with strategies proven to transform your organization. I'm Heather McNair.
Alex Mastrianni: I'm Alex Mastriani. And we're happy you're here.
Heather McNair: Hey Alex, how are you doing today?
Alex Mastrianni: I'm great, Heather. What is on the docket for today?
Heather McNair: We've been in the association space for over 12 years now, and we've learned, sometimes the hard way, what it takes to create loyal members.
Alex Mastrianni: Experts know that it all comes back to engagement.
Speaker 1: Meaningful engagement doesn't happen overnight and a one size fits all approach isn't going to cut it.
Speaker 2: With any community, you want to be able to see yourself in that community. There's a reason you joined it and it's not first, but associates and especially you're centering around a common trait such as what you do for a living so on and so forth. So if you're not greeted or just see yourself in that community, it kind of becomes difficult to become part of that community from day one.
Speaker 3: It's this idea that content creates more content and it's really trying to bring in and engage members because if I get you to write a blog and then you share it on your social, not only am I infiltrating your social network which I want to do, but also because you wrote for the society. You feel engaged more, you feel proud of being a part of that organization.
Speaker 4: With the current pandemic, we've seen engagement just explode. Those who weren't engaged are engaged now and we hope to build on that.
Speaker 5: For us, we used to have a ton of in- person meetings. And so the ability to leverage the platform and transform the person- to- person interactions, which are really a foundation for how we engage and become a much richer experience for all of our members.
Alex Mastrianni: There's a lot that goes into crafting the perfect strategy for your association and we're here to walk you through it all.
Heather McNair: Tune in every week to hear interviews with association professionals. Plus, we've got our own tips and tricks developed from partnering with thousands of customers.
Alex Mastrianni: We've got a great show for you, so let's get started.
Your association members want to connect with each other and with you, but how do you facilitate that connection? Heather McNair and Alex Mastrianni are two association engagement experts that will teach you strategies for building an engaging member community that will create vital connections with your members, keep them coming back with personalized, relevant experiences, and accelerate growth for your organization. If member engagement feels elusive, this is the place for you. Each episode will cover member engagement best practices and strategies that you can put into action to transform your organization.