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Episode 34  |  27:19 min

When Knowing Your Audience is Better Than Knowing Best Practices

Episode Thumbnail
Episode 34  |  27:19 min  |  10.28.2021

When Knowing Your Audience is Better Than Knowing Best Practices

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This is a podcast episode titled, When Knowing Your Audience is Better Than Knowing Best Practices. The summary for this episode is: <p>Have you heard that short subject lines are better? How about that you should only send marketing emails during weekdays? These may be "best practices," but until you've tested them to see if they work for your members and your audience, you don't know if they're best practices for&nbsp;<em>your&nbsp;</em>association.&nbsp;Today's discussion is with Andrea Huggins, Senior Marketing Manager at the Association for the Advancement of Sustainability in Higher Education. She and Alex highlight the importance of understanding your members and being ready to pivot strategies according to member behavior and data to drive member engagement. Listen now!</p><p><br></p>