The Member Engagement Show

As a first-time CEO/Executive Director coming into a national association that had not seen any changes to its business model, technology, membership services, etc., Amber Huston was met with a wave of needs and feedback. At the core, the association was in the midst of an identity crisis; was the association's purpose still relevant. Listen to this episode to hear how a first-time executive leveraged the voice of customer data, marketing, and strategy to evolve a stagnant association.

This week we gathered three engagement experts to talk about the ASAE Marketing, Membership & Communications Conference. You'll hear from Beth Arritt, Sara Maloney, and Conor Higgins about why mentorship programs are beneficial and tips to help you get your mentorship program on the right track. You'll hear them dive into metrics for engagement, including ideal timelines to pull metrics and what you should be looking for. Tune in now!

We’re not web designers, but with just a few small changes we made a huge impact on the overall accessibility of our online community. Learn how web accessibility creates a better experience for all members of your community and how you can make simple, impactful changes to improve your site. No coding skill required. Lauren Kocher, Sr. Manager of Community Engagement at ISTE shares how she's made their community more accessible.

Mentoring is a key element of the member journey. But what does mentoring look like during a global pandemic? Leverage your online community! See how ASCE is rethinking the mentoring experience, using community resources, and automating the program with Higher Logic.

Industry data tells you that online communities contribute to key business goals like retention, satisfaction, and loyalty. And you’ve seen the evidence time and again that your community helps your members or customers be more successful. But quantifying that value for your specific community can be challenging.Tune into a panel discussion with three community experts. We’ll discuss how they tackle this challenge and share ideas you can use to measure and communicate your community’s value to stakeholders and leadership.

This week, Pam Rosenberg joins the show! Pam, manager of learning and development at The Risk Management Association, and an expert in community, is here to discuss engagement, networking in communities virtually, and the engagement strategies. Tune in now!

This week, Alex and and Heather are joined by Beth Arritt. Beth is the Product Marketing Manager at Higher Logic, and is here to discuss how to integrate your community with your marketing automation and your database. Tune in now and hear Beth's insights about how she can help drive member engagement!

It’s entirely possible for organizations to believe their messaging is audience-centric. The question is, does your audience feel that way? Get a fresh perspective on taking a strategic approach to craft messages that put your audience front and center, with inspiration from AARC and how they applied this technique to win back 800 members in 45 days.

In this weeks episode, you'll hear a panel discussion with four engagement experts discussing topics around engagement strategies, hosted by Christina Hill. The panelists include Cathy Liu, the Community Program Manager at Alation, Deborah Seys, the Director of Customer Programs at Alation, Brian Oblinger, the Chief Community Officer at Brian Oblinger Strategic Consulting, and Tom Morrison, the Chief Executive Officer at Metal Treating Institute. Listen now to learn about tried and true strategies you can implement today. We’ll share tips for modern forms of engagement like Zoom Happy Hours, podcasts, community events, and much more.

Email is a large part of our lives whether it's work or personal related, from morning to night. This week Amanda DeLuke, the Deliverability Analyst at Higher Logic, joins Heather and Alex to talk about the changes she's seen in email since the pandemic started. They discuss some of the dos and don'ts with email marketing, tune in now!