The Member Engagement Show
The Member Engagement show is the podcast for anyone tasked with boosting retention, gaining new members, and deepening member engagement for associations and organizations. Guests share expert advice on the many facets of building and providing ongoing value to association members. You’ll come away from each episode with strategies proven to transform your organization.
Episodes
Wednesday Jun 16, 2021
No Skill Required: Easy Accessibility Improvements Anyone Can Make
Wednesday Jun 16, 2021
Wednesday Jun 16, 2021
We’re not web designers, but with just a few small changes we made a huge impact on the overall accessibility of our online community. Learn how web accessibility creates a better experience for all members of your community and how you can make simple, impactful changes to improve your site. No coding skill required. Lauren Kocher, Sr. Manager of Community Engagement at ISTE shares how she's made their community more accessible.
Wednesday Jun 09, 2021
How To Leverage Your Online Community To Provide Member Value
Wednesday Jun 09, 2021
Wednesday Jun 09, 2021
Mentoring is a key element of the member journey. But what does mentoring look like during a global pandemic? Leverage your online community! See how ASCE is rethinking the mentoring experience, using community resources, and automating the program with Higher Logic.
Wednesday Jun 02, 2021
Measuring the Value of Your Online Community
Wednesday Jun 02, 2021
Wednesday Jun 02, 2021
Industry data tells you that online communities contribute to key business goals like retention, satisfaction, and loyalty. And you’ve seen the evidence time and again that your community helps your members or customers be more successful. But quantifying that value for your specific community can be challenging.Tune into a panel discussion with three community experts. We’ll discuss how they tackle this challenge and share ideas you can use to measure and communicate your community’s value to stakeholders and leadership.
Wednesday May 26, 2021
Virtual Engagement Strategies, How to Start Networking, and more w/ Pam Rosenberg
Wednesday May 26, 2021
Wednesday May 26, 2021
This week, Pam Rosenberg joins the show! Pam, manager of learning and development at The Risk Management Association, and an expert in community, is here to discuss engagement, networking in communities virtually, and the engagement strategies. Tune in now!
Wednesday May 19, 2021
Making the Most of the iMIS/Higher Logic Integration
Wednesday May 19, 2021
Wednesday May 19, 2021
This week, Alex and and Heather are joined by Beth Arritt. Beth is the Product Marketing Manager at Higher Logic, and is here to discuss how to integrate your community with your marketing automation and your database. Tune in now and hear Beth's insights about how she can help drive member engagement!
Wednesday May 12, 2021
Putting Your Members at the Center of Your Communications
Wednesday May 12, 2021
Wednesday May 12, 2021
It’s entirely possible for organizations to believe their messaging is audience-centric. The question is, does your audience feel that way? Get a fresh perspective on taking a strategic approach to craft messages that put your audience front and center, with inspiration from AARC and how they applied this technique to win back 800 members in 45 days.
Wednesday May 05, 2021
Engagement Strategies That Work
Wednesday May 05, 2021
Wednesday May 05, 2021
In this weeks episode, you'll hear a panel discussion with four engagement experts discussing topics around engagement strategies, hosted by Christina Hill. The panelists include Cathy Liu, the Community Program Manager at Alation, Deborah Seys, the Director of Customer Programs at Alation, Brian Oblinger, the Chief Community Officer at Brian Oblinger Strategic Consulting, and Tom Morrison, the Chief Executive Officer at Metal Treating Institute. Listen now to learn about tried and true strategies you can implement today. We’ll share tips for modern forms of engagement like Zoom Happy Hours, podcasts, community events, and much more.
Wednesday Apr 28, 2021
Global Effect of Email During the Pandemic
Wednesday Apr 28, 2021
Wednesday Apr 28, 2021
Email is a large part of our lives whether it's work or personal related, from morning to night. This week Amanda DeLuke, the Deliverability Analyst at Higher Logic, joins Heather and Alex to talk about the changes she's seen in email since the pandemic started. They discuss some of the dos and don'ts with email marketing, tune in now!
Wednesday Apr 21, 2021
Agents of Change: Champions Programs w/ Ashleigh Brookshaw
Wednesday Apr 21, 2021
Wednesday Apr 21, 2021
Online community champions programs can advance digital organizational culture. The key to success for champions programs lies in the structure. In this episode, Heather and Alex are joined by Ashleigh Brookshaw, Manager, Community Engagement at the American Society of Safety Professionals. They'll discuss the key ingredients for champions programs and get tips from Ashleigh on how to make a champions program successful!
Wednesday Apr 14, 2021
All About Data - An Interview with Jeff Horne of Wicket
Wednesday Apr 14, 2021
Wednesday Apr 14, 2021
We have access to more data than ever before, but that data is useless if we aren’t using it to inform how we interact with our members. Today, we are joined by Jeff Horne, CEO and Co-Founder of Wicket, a member data platform for associations, to discuss the gap that exists in the conversation about member engagement, and the role an association's tech stack plays. We talk about how you can make sense of all the member engagement data you’re looking at, how to use it to create a better member experience, and much more.