The Member Engagement Show

Want to improve your association’s email performance and boost member engagement?Email inboxes are overflowing now more than ever, and the competition is stiff. So how do you cut through the noise?Higher Logic’s resident email marketing experts Beth Arritt and Vivian Swertinski share a fast-paced walkthrough of our top 30 email tips. They cover things you might know about (but don’t always do) and items you may not know about at all.In this session, you’ll learn common email mistakes to avoid, content strategy and targeting tactics, and best practices for copywriting and copy placement.

In this week's episode, our host Alex is joined by Higher Logic's own Beth Arritt. Beth is an association strategist and marketing automation expert who today talks about multi-channel member communications. Beth shares how important it is for associations to be where their members are(multiple channels), including tips on engaging with the next generation of the workforce, Gen-Zers! Tune in now!

When was the last time you revisited your association’s value proposition? If the answer is anything other than “this year,” it’s time to take another look.According to 2021 data, nearly half of associations think their value proposition is only somewhat compelling, not very compelling, or not at all compelling to members.Offering your members what they want and communicating that clearly is essential to member recruitment and retention. In this session, you’ll learn how to start an ongoing conversation with members to understand what they want and need sooner, defining how you meet those needs succinctly and effectively, and developing a strategy for revising your value proposition

Time and time again, organizations assume that community member research is duplicative, cumbersome, risky, or incapable of yielding meaningful results. They simply move ahead with their communities and “iterate” as they go. The results of not performing community member research? Mediocre, copycat brand communities that fail to deliver on employee or customer expectations. But, brands can avoid this. They can use insights, advice, and qualitative data about community members to build successful, promising communities. In today's episode, Carrie Melissa Jones shares the importance of undertaking research whether you are preparing to launch your community or are planning a strategic pivot, and how it can impact cross-organizational value. The Building Brand Communities BookFollow Carrie on Twitter

In this week's episode, Alex and Heather talk with Emily Cowan about building her online community. Emily is the Online Communities and Social Channels Manager at the American Society of Anesthesiologists. She shares her journey to getting this position and what it was like starting an online community for a company that didn't have one prior. Not to mention she started this community in the middle of the pandemic. Listen now!

In this week's episode, Alex is interviewing her co-host, Heather! You'll learn about the history of community management, how the industry has evolved into what it is today, and what the future of community management might be. Heather also shares her path to becoming a Chief Community Officer and her advice to those curious about being a community manager.

With in-person interactions on pause, associations turned to virtual experiences to stay connected to members. But now as the world shifts back to a new normal, people are expecting to have online options for everything. And targeted communication is more important than ever. This all has a direct impact on the way associations recruit and market to members. Today you'll hear from speakers Annie Henderson, Ashleigh Brookshaw, and Jeffrey Spock discuss which digital experiences are now table stakes for your members.

Data-backed decisions are strong decisions. If you want to compete in today’s highly personalized, specialized market, you need to put your members at the center of everything you do, from program offerings to resources to their onboarding journey. What's the fuel that powers that member-centric focus? Data. In today's episode, you'll hear a panel discussion from our three-part webinar series about member data. Joshua Slyman, Sr Consultant Strategic Services, moderates this discussion with data experts who take you through how you can make data a part of your team culture.

Plenty of community managers have learned (the hard way) that a big community launch can cause the lightning in a bottle effect - Where excitement runs high initially, but quickly loses its grip. But does that mean we are doomed to slow roll outs and quiet pilots? And what do you do when your leadership team wants to launch with a bang despite best practices? Join this conversation to learn best practices for balancing the best of both worlds. Georgina (Cannie) Donohue will discuss how to craft a phased launch plan for your community based on battle-tested approaches and hands-on suggestions. Learn how to tap into your early advocates to seed the community, create a controlled environment to establish the ideal member culture, and still get to throw a launch party.

This week, Higher Logic's Annie O'Brien and Kristin Bednarek join Alex and Heather to discuss AMAs. As Community Managers, Annie and Kristin give us tips on putting together a successful AMA, including questions you should incorporate and the proper timing between each AMA. All of which will help create more value and engagement from these sessions.