The Member Engagement Show

Newsletters are a staple of association life. Members depend on them for news and information, corporate vendors bank on them for advertising and exposure, and your association relies on them for member touchpoints, engagement, and ad revenue. But just because these stalwarts are an institution doesn’t mean they have to read like a history book.Is it time to rethink your association’s newsletter?This week's episode is from our third and most popular session of The Association Marketers Guide to 2022. This session features community experts Beth Arritt and Annie Henderson. Listen now to elevate your newsletter!

Marketing automation isn’t just about automated campaigns – there is so much more to it than that! In this episode, Vivian Swertinski and Beth Arritt share the 5 hacks you can use marketing automation for that will save you time and make your life easier. Tune in now!

Your first automated campaign can be terrifying. Getting management and executives to buy in, knowing where to start, and emailing just the right amount can be difficult. That's why today's episode of The Member Engagement Show is a session from Higher Logics 2021 Super Forum Conference. Beth Arritt and Vivian Swertinski are hosts of this session and are here to give you insights and tips to help you run your automated campaign smoothly. Listen now!

In this week's episode of The Member Engagement Show, our new host and engagement expert, Beth Arritt, sits down with Katie Raeburn to discuss community management. Katie is an Online Community Manager here at Higher Logic. Today, she shares her expertise on online communities, including why HUG can be beneficial for marketers and insights to help you begin your HUG journey. Tune in now!

Over the last 18 months, we’ve seen communities spring up faster than ever before—digital became the primary way for members to connect. So we reviewed data from more than one thousand association member communities to identify the most common trends. Check out this on-demand webinar with Higher Logic's resident online community experts, along with Cory Elford, Manager of Communities and Membership Marketing at Meeting Professionals International. They share key findings from this year's report, with insights on some of the most effective tactics you can implement to boost member engagement at your association (and how to sustain it).

Have you heard that short subject lines are better? How about that you should only send marketing emails during weekdays? These may be "best practices," but until you've tested them to see if they work for your members and your audience, you don't know if they're best practices for your association. Today's discussion is with Andrea Huggins, Senior Marketing Manager at the Association for the Advancement of Sustainability in Higher Education. She and Alex highlight the importance of understanding your members and being ready to pivot strategies according to member behavior and data to drive member engagement. Listen now!

This week on The Member Engagement Show, we discuss the intersection of member engagement and value propositions. What drives member engagement? How do you measure it? How do you make your member engagement better over time? Engagement experts Beth Arritt, Dave Will, and Tom Morrison are joining the discussion today to help us answer these very questions. Listen now to elevate your member engagement strategy!

In today's episode, Maral Balayan discusses how she got started in the online community as manager. The skills she has developed being an online community manager, HTML knowledge or CSS and some design. But, the main key is how Higher Logic functions. There are challenges being discussed as a community manager like the interest or approvals from stakeholders, board members and C-level executives; you should have a strategy for yourself.

Among the many changes brought on by the pandemic, association organizational structure and staff size changes are among the top. If you work at an association, your team may have shrunk, you may have taken on more responsibilities than you had before, or you may even be in a completely new role. Whatever your situation, you’re probably wondering how you can do more with your technology when you don’t have the headcount. Maybe you’re exploring new digital platforms. Or perhaps you already have a large tech stack at your disposal (lucky you!), but you don’t know where to begin. In this session, you’ll learn how to do more with less by getting your tech to work for you, what every association must have in their tech toolbox (and why), and key considerations for new vendor evaluations

Want to improve your association’s email performance and boost member engagement?Email inboxes are overflowing now more than ever, and the competition is stiff. So how do you cut through the noise?Higher Logic’s resident email marketing experts Beth Arritt and Vivian Swertinski share a fast-paced walkthrough of our top 30 email tips. They cover things you might know about (but don’t always do) and items you may not know about at all.In this session, you’ll learn common email mistakes to avoid, content strategy and targeting tactics, and best practices for copywriting and copy placement.