The Member Engagement Show

This week on The Member Engagement Show, we're sharing a session from our 2021 Super Forum Conference. This session is all about meeting planning in an unsteady environment. Since the pandemic, many things have changed; one of those is how we put on events. Now, we can host events in-person, virtual, or hybrid to get the best of both worlds. Today's show will give you the tools you need to successfully plan your company's next event, from the type of event to sponsorship and presenter support. Listen now!

On this episode of The Member Engagement Show, our former host Alex Mastrianni interviewed Nancy Hahlbeck, Account Manager at Higher Logic and certified ADA Coordinator. The ADA is the Americans with Disabilities Act of 1990, prohibiting any type of discrimination based on disability.Today, Nancy shares with us all things we need to know about the ADA and the process of becoming an ADA coordinator. She dives into the importance of web accessibility, including insights into how you can approach it with your organization. Listen now and find the AMP newsletter at bit.ly/AmpSubscribe.

This week on The Member Engagement Show, we are sharing a session from our 2021 Super Forum that includes Taryn Morrissey Buckley, Debra Heater, and Michael O'Neill. Taryn is a CSM here at Higher Logic, Debra is an Outreach Programs Manager, and Michael is a Business Analyst, both at Texas Medical Association. Their chat focuses on the Apple privacy changes and how they can affect email marketing campaigns. Debra and Michael share how these changes helped the Texas Medical Association understand what successful email marketing truly means. Listen now!Slides from this session are available here: https://go.higherlogic.com/rs/016-CFB-719/images/2021%20SuperForum_Texas%20Medical%20Association_Final.pdf

Newsletters are a staple of association life. Members depend on them for news and information, corporate vendors bank on them for advertising and exposure, and your association relies on them for member touchpoints, engagement, and ad revenue. But just because these stalwarts are an institution doesn’t mean they have to read like a history book.Is it time to rethink your association’s newsletter?This week's episode is from our third and most popular session of The Association Marketers Guide to 2022. This session features community experts Beth Arritt and Annie Henderson. Listen now to elevate your newsletter!

Marketing automation isn’t just about automated campaigns – there is so much more to it than that! In this episode, Vivian Swertinski and Beth Arritt share the 5 hacks you can use marketing automation for that will save you time and make your life easier. Tune in now!

Your first automated campaign can be terrifying. Getting management and executives to buy in, knowing where to start, and emailing just the right amount can be difficult. That's why today's episode of The Member Engagement Show is a session from Higher Logics 2021 Super Forum Conference. Beth Arritt and Vivian Swertinski are hosts of this session and are here to give you insights and tips to help you run your automated campaign smoothly. Listen now!

In this week's episode of The Member Engagement Show, our new host and engagement expert, Beth Arritt, sits down with Katie Raeburn to discuss community management. Katie is an Online Community Manager here at Higher Logic. Today, she shares her expertise on online communities, including why HUG can be beneficial for marketers and insights to help you begin your HUG journey. Tune in now!

Over the last 18 months, we’ve seen communities spring up faster than ever before—digital became the primary way for members to connect. So we reviewed data from more than one thousand association member communities to identify the most common trends. Check out this on-demand webinar with Higher Logic's resident online community experts, along with Cory Elford, Manager of Communities and Membership Marketing at Meeting Professionals International. They share key findings from this year's report, with insights on some of the most effective tactics you can implement to boost member engagement at your association (and how to sustain it).

Have you heard that short subject lines are better? How about that you should only send marketing emails during weekdays? These may be "best practices," but until you've tested them to see if they work for your members and your audience, you don't know if they're best practices for your association. Today's discussion is with Andrea Huggins, Senior Marketing Manager at the Association for the Advancement of Sustainability in Higher Education. She and Alex highlight the importance of understanding your members and being ready to pivot strategies according to member behavior and data to drive member engagement. Listen now!

This week on The Member Engagement Show, we discuss the intersection of member engagement and value propositions. What drives member engagement? How do you measure it? How do you make your member engagement better over time? Engagement experts Beth Arritt, Dave Will, and Tom Morrison are joining the discussion today to help us answer these very questions. Listen now to elevate your member engagement strategy!