The Member Engagement Show

Every association has issues it needs to champion – how do you mobilize your members around those issues? Chief Membership Officer Hans Weichhart joined us on the show to share the Educational Theatre Association’s approach to doing this. Join us to hear how EdTA has built a strong member network that mobilizes to support advocacy initiatives at a grassroots level – and how they’re rallying momentum to build advocacy efforts back up after the pandemic.

Join us on the show for a conversation between host Beth Arritt and transformational business leader Dawn Sweeney. Dawn shares executive level ideas that association leaders can apply to grow their businesses, such as the importance of continuous improvement in all areas of your association, and how to build and keep a great team. As the longest serving president of the National Restaurant Association, the president of AARP Services, and twice-named Trade Association CEO of the year, Dawn has built a reputation for operational excellence and innovative strategic thinking. Her advice in this episode is can’t-miss.

Your members are burnt out. You’re burnt out. How can you stay engaged, engage them, and reset in 2022 to stay fresh? Show host Beth Arritt and NiUG Asia Pacific’s Executive Event Director Ashley Baker got together to discuss some tactics associations can adopt to keep members and staff engaged. It might look like revamping benefits, introducing technology for member engagement, or something as simple as new formats for webinars. Listen to the episode to learn how you can bring some excitement to your member engagement strategy.

This week on The Member Engagement Show, Beth talks with Todd Hauptli, who she used to work with at AAAE(American Association of Airport Executives). Todd is now President and CEO of AAAE with previous experience in multiple areas at the White House and Capitol Hill. Today, he and Beth talk about what associations can be doing and thinking about as we go into 2022, including the challenges ahead and what you need to be doing for your members.

With staff turnover, does your association have the right processes in place? "The Great Resignation" isn't slowing down and greatly impacts our companies and our associations. Today, Beth Arritt and Josh Slyman discuss how to keep things moving for our members. They discuss how you can ensure continuity in your pipeline, help your members through your job board, and leverage automation to maintain renewals, onboarding, and prospect nurturing. Listen now!

This week on The Member Engagement Show, our host Beth Arritt sits down with Catherine Hackney to discuss how to keep your members engaged in a time where everyone is facing unique challenges. Catherine is Principal at Confident Communities Consulting, and today she brings her expertise to share ways we can increase member engagement and launch new communities. Tune in now!

What does personalization mean to you? How do you incorporate it into your marketing strategy? Today, Beth Arritt and Vivian Swertinski are here to help you perfect personalization. They discuss why it's so important to not only personalize your strategy but make sure you personalize correctly. Listen now for insights for better and more effective personalization. Also, Beth talks about her new newsletter: Association Marketing Pros.

This week on The Member Engagement Show, we're sharing a session from our 2021 Super Forum Conference. This session is all about meeting planning in an unsteady environment. Since the pandemic, many things have changed; one of those is how we put on events. Now, we can host events in-person, virtual, or hybrid to get the best of both worlds. Today's show will give you the tools you need to successfully plan your company's next event, from the type of event to sponsorship and presenter support. Listen now!

On this episode of The Member Engagement Show, our former host Alex Mastrianni interviewed Nancy Hahlbeck, Account Manager at Higher Logic and certified ADA Coordinator. The ADA is the Americans with Disabilities Act of 1990, prohibiting any type of discrimination based on disability.Today, Nancy shares with us all things we need to know about the ADA and the process of becoming an ADA coordinator. She dives into the importance of web accessibility, including insights into how you can approach it with your organization. Listen now and find the AMP newsletter at bit.ly/AmpSubscribe.

This week on The Member Engagement Show, we are sharing a session from our 2021 Super Forum that includes Taryn Morrissey Buckley, Debra Heater, and Michael O'Neill. Taryn is a CSM here at Higher Logic, Debra is an Outreach Programs Manager, and Michael is a Business Analyst, both at Texas Medical Association. Their chat focuses on the Apple privacy changes and how they can affect email marketing campaigns. Debra and Michael share how these changes helped the Texas Medical Association understand what successful email marketing truly means. Listen now!Slides from this session are available here: https://go.higherlogic.com/rs/016-CFB-719/images/2021%20SuperForum_Texas%20Medical%20Association_Final.pdf