Association Email in the Age of AI with Amber Worthen

Our guest on this episode of The Member Engagement Show is Amber Worthen, Founder and CEO of Email Maven. She’s an email strategist who’s spent years helping member organizations rethink how they connect with members through email. Most recently, she’s been exploring the effect of AI on email inboxes. Topics covered include: 

• What is changing in the email landscape now that AI has come along?
• What’s under your control and what’s in the email recipients’ control.
• How traditional email metrics like opens, clicks, and deliverability are being impacted.
• The new goal for inbox targeting.
• A reality check for those who think sending more emails is the answer.
• The rising importance of segmenting and email preference options.
• Making data-driven decisions around email.
• Know your email platform.
• The power of engagement scoring, personas, and dynamic content.
• The 10 main things to future-proof your inboxes.
• Why it’s a good idea to test how AI is summarizing your newsletters.

Resources

Download the episode transcript.

Explore Email Maven's resources.

Check out Higher Logic's 2025-2026 Association Email Benchmark Report.

Watch Higher Logic's recent webinar, Relevance Wins: What 2026 Benchmarks Reveal About High Performing Emails.