Listening to the Voice of the Member: Association Data & Insights with Stephanie Kusibab

Our guest on this episode of Higher Logic’s The Member Engagement Show is Stephanie Kusibab, CEO and chief strategist for Essentiam. Stephanie has worked extensively with associations and nonprofits on everything from futures and foresight work to organizational strategy and innovation. Topics covered on this episode include:

• Advancing from simply gathering data to using insights from that data.
• The qualitative/quantitative balance.
• How to use focus groups and community to help you form better questions for future data.
• The value of community for always-on feedback.
• Community as an early warning and early opportunity signal.
• Tips for elevating the role of community internally.
• Getting more engagement and delivering the right value proposition – the two main concerns of associations today.
• The biggest barrier to realizing personalization and marketing automation’s potential.
• Using data to test new ideas and innovate.
• The changing ways people want to contribute to associations.
• Distinguishing signal from noise.
• A practical first step toward better data strategy.

Helpful links:

• From Numbers to Knowledge: Turning Data into Better Decisions with ASAE's Christin Berry
• Higher Logic's Member Data Guide