Affinity Programs with Lucas McCann

Our guest on this episode of The Member Engagement Show is Lucas McCann, President/CEO of Core Affinity. Lucas is also President and owner of the Big Red M and the host of the 6 Degrees of Associations podcast. He's worked with over 1000 associations to develop successful programs, optimize marketing, increase revenue, and cultivate industry partnerships.

Kelly chats with Lucas about association affinity programs, covering topics such as:

• What does an affinity program for an association look like?
• Common misperceptions about affinity programs.
• The dangers of not properly resourcing affinity programs.
• Common mistakes made in running affinity programs.
• The near-magical powers of member feedback.
• The near-magical powers of making experiences easy.
• The steps to starting or reviving an affinity program.
• The importance of data and reporting.
• Trends and innovations in affinity programs.

Learn more about Core Affinity.

Listen to the 6 Degrees of Association podcast.

Check out Higher Logic's recent 2023 Association Member Experience Report.

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